Global facts

Woman

7070%

Men

3030%

Work

Labor

Woman

5050%

Men

5050%

Food

Production

Woman

2020%

Men

8080%

Income

Earned

Woman

33%

Men

9797%

Property

Owned

Our reaction

Challenge the way cocoa supply chains are organised, by empowering women.

Rokbar is an
alternative that Roks!

Rokbar produces chocolate 100% made and owned by women. All links in the chain, from cocoa production, chocolate making to trading, are women. Even the company that is based in Amsterdam, is 100% owned by women. Our goal is to create a fair marketing channel for women to sell their beans, provide business to female chocolate makers in origin countries. The female farmers and producers are therefore co-owners of the brand and they benefit from the profits that are made.

A movement for change

Rokbar is more than a another brand of chocolate in the market. We stand for equality and social justice. And we believe in an alternative economy, where quality, equality and humanity win from quantity, unfairness and profit.

Do you believe in this too? Then we want to connect to you and your company. To us you are not just a customer who wants to buy good quality chocolate. Buying our chocolate means we share the same ideas. Eating Rokbar is joining the movement for change.

owned by women
0%

Chain of strength

1
3
1

Ghana

tropical climate, at the Ashanti-highlands many cocoa trees have been planted, now cocoa is the main agricultural export product

2

Peru

beautiful landscapes, center of early agricultures, 45% indigenous people like Quechua, 30% is very poor

3

Nigeria

varied landscapes, densely populated, more then 250 ethnic groups, cocoa is the leading agricultural export product

Mission

We aim to contribute to a more equitable world by empowering women along the cocoa value chain in their business ambitions and financial sustainability and do this by reinvesting our profits from the ROKBAR sales into the cocoa value chain.

Why?

With everything we do, we aim to promote participation and visibility of women in the cocoa value chain. We support female entrepreneurship.

How?

Our products are produced, processed, made & owned by women.

What?

We make great tasting and great looking chocolate.

Rokbars are produced, processed, made & owned by women whereby we welcome supporting services around the value chain from men: logistics, translation, financing, etc. #HeforShe

Rokbars are fully traceable throughout the value chain

Rokbar is transparent on price composition, costs & benefits, challenges and impact

Rokbar rewards quality cocoa in a transparent and fair way

Rokbar is a social enterprise, whereby profits go back in the further development of the rokbar

Rokbar is a middle segment chocolate bar, using natural ingredients and a relatively high cocoa content.

Rokbar builds the capacity of female suppliers and other local stakeholders in adding value, access to markets and access to services

Rokbar works towards climate neutral, organic and tree friendly bars

Rokbar strengthens female entrepreneurship

Rokbar promotes chocolate manufacturing in origin countries, by women for larger economic value creation

Rokbar enables women to perform non traditional women’s jobs (traders, transporters in origin, manufacturers in consuming countries)

The team

Anna Laven

Anna Laven

What moves me is sustainability. I have been working on sustainable cocoa already for 15 years. For me, Rokbar is personal. It is a way of trying to make a difference in the cocoa sector by working together with women-only, from bean to bar. Rokbar is an alternative that Roks and hopefully it can be an inspiration for others.

Noortje Verhart

Noortje Verhart

Chocolate lover and feminist.

I believe in the alternative, in doing business differently.
I’m working on Rokbar because I believe chocolate is able to connect women, to empower them and to increase their well-being.

Cassandra Salvo

Cassandra Salvo

It is proven that when women are in charge of the economy not only do there own children benefit but also the community in which they live!

So if we want to make changes in the world we need to start doing this by empowering women! My part is to make Rokbar the chocolate brand that rocks!